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Isagenix Review: How Do the Products and Business Compare?

In this Isagenix review I will go over how the products and business compare to others in the marketplace. As someone who has used the Isagenix product in the past, and someone who is educated in nutrition and wellness, I will explain the results I have had personally. As an experienced network marketer, I will give a solid comparison to other firms.

First of all, let's look at the products.

For years, I thought the Isagenix products were diet products. I do not believe in dieting as a healthy way to attain your ideal body weight, so when I was invited to take a look at the products, I was skeptical. But after finding out they are nutritional cleansing products, not diet products, I decided to try them. I started with the 30 day cleanse because I believe that cleansing the body of toxins is the first step to regaining optimal health and health is important to me.

The main products in the 30 day cleanse are the Isalean shakes, the Ionix Supreme, and the Cleanse for Life.

The shakes are made from organic, undenatured whey protein from New Zealand cows. The protein, amino acid, and mineral content is high in the Isalean shakes and is really does take good. Even my kids liked it. The only other whey protein I have come across that rivals quality of the Isalean shakes is Immunocal. Immunocal is another network marketing company with very high standards. Both products are superior forms of whey protein to what you will find in stores, but in my experience, the Immunocal powder was difficult to drink, both in taste an texture. The thing that impressed me most with the Isalean shakes was the fact that they contain live enzymes for the first 20 minutes after you make them, which is important for proper digestion. I have tried the Greens + protein as well as a number of others from the health food store, but like the taste of the Isalean shakes best.

The Ionix Supreme is a liquid supplement that contains a number of different adaptogenens that counteract the effects of stress, all the B vitamins, as well as Ionix minerals which are depleted from our soils today. In my opinion, Ionix Supreme is fantastic. The founder of Isagenix, John Anderson, has created many products for companies such as Nature's Sunshine, GNC, and Nature's Whey, but Ionix Supreme is the culmination of over 30 years of research.

The Cleanser for Life product is used once a week during the 30 day cleanse. It is a combination of cleansing herbs and other ingredients that naturally cleanse the body's organs and remove toxins. Cleanse for Life protects and restores the body with nutrients while giving the digestive tract 'a day off' to restore itself.

There are a couple other products involved in the 30 day cleansse but those are the main three. After doing the cleanse and feeling the results, I believe that the Isagenix products do what they say. They have a lot of testimonials on their website but I am someone who needs to feel results first hand.

I have also tried their Microderm with Natural Sea Mineral Crystals and their Ageless renewal serum and thought they were decent. I am somewhat of an anti aging afficiando so I quite picky when it comes to skin care.

And now let's look at the Isagenix Business.

There are a lot of network marketing companies out there and it can be confusing to choose one. It is important to love the products you intend to promote, but even more than that, it is important to understand the business side of it and to be sure that you have a solid understanding of how to market your business and yourself.

Isagenix has a binary compensation plan which means you are building two legs, which means you have to build two legs. There are pros and cons to a binary payplan but the bottom line is that if you work, it works.

The good thing about Isagenix is ​​that when you do introduce the products to someone, the probability that they will reorder on a monthly basis is high for at least 2 or 3 months, regardless of whether they are doing the business, because people want to lose Weight, which is important when you are trying to create residual income.

In any network marketing company, success comes down to how many people you talk to and how many of them join you. The problem most network marketers face is running out of people to talk to.

These days, the best way to get in front of people who are looking for a business opportunity is to use the internet. By getting in front of people who are looking actively seeking a way to make money from home, or who are researching different network marketing companies to join, you will be able to increase your sphere of influence beyond your warm market and have people contact you.

The best way to build any network marketing company these days is a combination of online and offline strategies. By combining today's technology to reach your market, and the personal touch of talking to them in person after they have expressed an interest in working with you is really the best way to build a profitable home based business.

I chose not to build the Isagenix business, but I did like the products. Isagenix is ​​one of several quality shakes I enjoy with my family.

Simplified Project Management Framework (SPMF)

The IT division of the Food and Agriculture Organization (CIO) aims to ensure that IT initiatives are innovative and transformational in support of long term FAO strategy; Demonstrate a positive sign of success and investment for the future and that agreed IT project timescales, budgets and levels of performance (quality) are met. Recently the IT division has been successful in implementing a simplified project management framework (SPMF) to achieve these aims.

The new Simplified Project Management Framework (SPMF) is intended to provide a broad structure using simple performance monitoring and control mechanisms that will enable measurement against industry best practice benchmarks as the implementation is fully adopted and matures. The principles of the SPMF provide a core approach to project management that can be incorporated in any project management system with the required level of support, monitoring and reporting being varied depending on the project size, complexity and requirements.

It is essential to realize that the project management process commences at the initial conception of the project, rather than after the agreement of "the funding for the project" when the operational delivery begins. As such SPMF provides project management support during the project definition and planning phases of all projects. The full life-cycle can be described as a series of distinct phases, with work progressing from the conceptual phases through to implementation of sentences and into the operational and post evaluation phase. A key part of an effective project management process is the independent review of project progress at the end of each stage, which is expected to verify the benefits and objectives before agreeing and moving onto the next stage, thereby ensuring that the project owner gains the full Strategic benefit of the project.

The right mix of planning, monitoring, and control can make the difference in completing a project on time, on budget, and with high quality results. The basic elements of the framework are five key phases during the life-cycle of a project.

Phase 1: Scoping and Approval (identification of a need)

There is a tendency for projects to short-change the planning process, with an emphasis on jumping right in and beginning the work. This is a mistake. The time spent properly planning the project will result in reduced cost and duration and increased quality over the life of the project. The project definition is the primary deliverable from the planning process and describes all aspects of the project at a high level.

This phase mainly identifies whether the need has been researched and justified; Is the project consistent with the FAO and IT division's strategy; Have the various options to approach the project being considered and evaluated; Has the cost and benefit to FAO been identified taking into account any longer-term recurrent costs eg staffing, as well as shorter-term capital costs; Have the major opportunities and risks associated with the project been taken into account; Are the appropriate internal resources (including time, personnel and / or skills) available to progress to Phase 2 and the consequent phases of the project; Has 'in-principle' approval of the project was taken from the appropriate individual (s) / bodies.

This phase is presented to the IT Board for consideration / approval, if approved the process progresses to the next phase.

Phase 2: Project Planning

After the project definition has been prepared, the work plan needs to be created. The work plan provides the step-by-step plans for constructing project deliverables and managing the project. During the development of the work plan of the project, the major elements to be evaluated are wherever the skills supporting the project team possess are adequate for the successful completion of the project; Has a detailed project management plan been prepared with SMART (specific, measurable, agreed, realistic and time-limited) targets?

The output of this phase is a project initiation document supported with an IT work plan that identifies all elements of the project deliverables, timeline, resources and costs. Approval of this work plan is a prerequisite for the next phase.

Phase 3: Start up the Project

In order to proceed with the start-up phase, the project needs to ensure that all individuals directly and indirectly are associated with the project (including the independent reviewer) clearly understand the objectives of the project and the impact it will have upon them. In addition their responsibilities need to be clearly defined and discussed with the independent reviewer. A simple communication plan needs to be developed to define quick and easy communication with members of the project team and other holders in the project.

This phase must provide assurances that there are no significant time gaps between key milestones and that provision has been made for appropriate interim reviews.

Phase 4: Delivering the Project

The main elements of this phase is to ensure that the project stays on track with respect to the project plan; All the expected products and services are delivered and objectives achieved; All the scheduled project monitoring meetings have been completed; All project issues have been communicated to the Senior IT portfolio officer and / or resolved; And that all major elements of the project delivery are met, like "on time", "on budget" and "to quality".

Phase 5: Close the Project

The SPMF requires the project owner to undertake a project evaluation, immediately on completion, to assess the actual performance of the project in relation to achieving the original objectives, success criteria and that the outputs delivered are as expected.

The lessons learnt need to be documented and used to improve the management of similar projects in the future. Also a well-documented production handover needs to be prepared by the project development team and submitted to the operations team to ensure smooth handover to operations.

The SPMF is a framework that is intended for both "Water fall" as well as "Agile" methods.

The waterfall methodology stresses meticulous record keeping where the client knows what to expect and what their program will do in the end (including cost, size, and timeline of the project). Whereas the Agile methodology follows an incremental approach which starts with a simplistic project design, and then begins to work on small modules. The work on these modules is done in weekly or monthly sprints, and at the end of each sprint, project priorities are evaluated and tests are run. The main impact on the SPMF in the Agile methodology, is that the second to fourth phase of the SPMF are repeated for each sprint until the final delivery of all modules is achieved.

Since the introduction of the SPMF in early 2015, the IT division has achieved over 85% successful traditional project delivery, and 90% success on the delivery of agile development activities. In the future, the IT division will propose further evaluation "Post Project Review (s)" planned for 6, 12, 24 months after completion.

Marketing Strategies That Work: Setting The Buying Criteria

What if I told you there was a simple marketing strategy you could use to …

  • Stop prospects from price shopping
  • Convert more prospects to customers
  • Pre-empt your competition

You'd want to know about it right?

It gets even better. Because you do not have to be a great writer … or even a great marketer … to put this strategy to work in your business.

Just so you know how powerful this particular strategy is, let me tell you a story …

Before I became a freelance copywriter, I was the sole copywriter and online marketer for a well-known home schooling company.

I've been mulling over how to use this strategy in the business. One morning, it clicked.

I spent 4 hours writing 8 brief emails. I plugged them into our email system, posted the opt-in form on the web site, and waited to see what would happen.

The results?

Nearly 20,000 subscribers the first year and $ 115,168.09 in revenue.

The email series continued to produce revenue the second year, the third year, and on and on. All from less than a day's work. Pretty amazing, huh?

The strategy I used is called:

"Setting the Buying Criteria"

A clear way to say it is: setting the criteria by which your prospects make a buying decision.

In a nutshell, here is how it works. In your marketing material (emails, brochures, web sites, sales letters, etc.), you want to define what makes a good buying decision. And in your defining, you want to make sure that your company, product, or service is the only one that fits the definition.

This is setting the buying criteria.

When you set the criteria, you always want to do it in such a way that it excludes your competitors. They should not be able to qualify based on the criteria you've set.

This is why the criteria you use should always be exclusive to a greater or less degree.

Let me give you a quick example …

Assume for a moment you're a car manufacturer who specializes in sports cars. One of your criteria might read like this:

"Whatever sports car you choose, make sure it has at least 250 horsepower. Any less and you'll be sacrificing speed, acceleration, and performance, all of which are critical to the pleasure you'll get from your new sports car."

You'll notice I set the criterion (250 horsepower) high enough that it eliminated some cars, but not so high that it eliminated all cars. No matter. The important thing is, I've narrowed the field.

As we move on, we layer additional buying criteria:

"Once you've found a sports car that has at least 250 horsepower, you'll also want to make sure it has a 6-speed manual transmission. At least half the pleasure of a sports car is being in total control . Transmission just will not cut it.

"Rear-wheel drive is a must for a true sports car. It gives you the best corner power possible, without feeling like you're going to run off the road (as you might feel with a front-wheel drive vehicle).

"Also look for fully independent suspension, so you get the best road feel. Each wheel will move on its own, independent from the other wheels, giving you maximum transaction and performance.

"Lastly, be picky about the kind of engine your sports car is equipped with." The best sports car engine is a boxer engine. It's perfectly balanced and produces no vibration. You can set a quarter directly on the engine while it is running and it Will not fall off. Plus, boxer engines sit low to the ground and provide a lower center of gravity. "Boxer engines can be found in flat-4, flat-6, and flat-12 configurations."

By shrewdly selecting these and possibly one or two additional criteria, I can make my sports car the only logical choice in a crowded market.

It's the same with your product. If you shrewdly define the criteria for buying, you'll create a scenario where your product is the only one that can possibly qualify. All competitive products will fall short.

Why Setting the Buying Criteria Works

Setting the buying criteria works for 3 strong reasons:

1. You're seen as someone who can be trusted.

By telling your prospects what they should look for when they make a purchase – or conversely, telling them what to watch out for – you become a trusted advisor.

Your prospects believe you have their best interests at heart (and you do), so they are more likely to buy your product instead of the competition's.

2. You're letting your prospects come to their own conclusions.

When you set the buying criteria, you're not saying, "Buy my product because it's got X, Y, and Z."

Instead, you're indirectly guiding your prospects to the conclusion you want them to reach. You're saying, "When you make a purchase of this kind, make sure you get one with these things …"

Your prospects run down the checklist you've created and decide– on their own –that your product is the best choice.

3. You're doing something different.

If you examine your competition, you will be lucky if you find even one business taking advantage of this strategy. That makes it easy for you to stand out.

When your prospects see that you're looking out for them … and none of your competitors are … then it becomes exceptionally easy for you to turn them into customers. Prospects will be drawn to you, and will gladly give you their business.

More Examples To Illustrating Buying Criteria

I do not know what your product is, so I'm going to use a few more examples to illustrate this process. So let's assume you're selling a high-end ski jacket.

Your criteria might look like this: zippered pockets, hood, removable liner, snow skirt, goggle pouch, season pass window, and a new proprietary waterproof / breathable fabric.

As you look at your competition, you find that almost every single ski jacket on the market has "zippered pockets," and yet this is a feature that many skiers are looking for. "Zippered pockets" alone will not set you apart, so you go further.

Now you add the "hood" to your buying criteria. There are fewer ski jackets with both zippered pockets and a hood, but there are still many.

As you layer each additional feature of your high-end ski jacket, you notice there are fewer and fewer jackets that meet all the criteria you've defined.
By the time you add your proprietary waterproof / breathable fabric to the mix, there is only one ski jacket still in the running. It just so happens that it's the one you sell.

Is this starting to make sense?

If you run an accounting practice, your criteria may be: monthly statements (including P & L, trial balance, assets & liabilities, itemized expenditure reports, etc.), quarterly tax filing, daily backups to prevent lost data, and free tax planning twice a Year.

If you sell a cleaning product, your criteria may be: kills bacteria in under 30 seconds, uses all-natural environmentally friendly ingredients, makes everything smell fresh, is packaged in an easy-to-use ergonomic container, and comes with a 90- Day full money-back guarantee.

You may need more criteria; You may need less. Only you will know for your particular niche.

How to Define Your Buying Criteria

To begin defining your buying criteria, list all of the features of your product or service. Do it quickly without thinking too much. Simply write down all the different features that come to mind.

After you've captured all the features you can think of, review your list. Circle some of the core features that are always expected with a product or service like yours. Also circle the features that are the most unique.

Now you have the raw material you need to create a marketing piece that sets the buying criteria. The next step is in how you position these features – how you present them to your market.

This is a very important step. Position your criteria the wrong way and people will ignore you. Position your criteria the right way and new customers will flock to you.

How to Position Your Criteria

When you set the buying criteria, there are a number of ways to position them. How you position them is important, and one may work better than another for your business.

The email series I wrote for the home schooling company was positioned like this: "The 7 Essentials That Will Inspire Your Children to Learn."

Many people (nearly 20,000 of them in the first year) subscribed purely out of curiosity. They wanted to know what the "7 Essentials" were.

With another client, I used a similar approach and wound up with "The 7 Essentials of Any Ecommerce System." If you're in the market for an ecommerce system, you'll want to find out what the "7 Essentials" are. After you're done reading, my client's system will be your only choice.

With my copywriting services, I position the criteria inside the sales letter. As you scroll down the site, you'll see a subhead that says, "The One Thing Your Copywriter Must Have."

In this case, the one thing is so rare, I do not feel the need to have a laundry list of criteria. Just the one is sufficient.

Another way to position your criteria is as a warning: "Do not Even Think About Buying _______ Until You Read This …" or "How to Buy a ______ Without Losing Your Shirt."

A warning is a more direct approach because it often acknowledges the prospects' desire to purchase a particular item, but the approach can still work very well.

Joe Polish is famous in part for his method of setting the buying criteria in Consumer Awareness Guides. These little guides educate consumers about what they should look out for when they hire a carpet cleaner and other service professionals.

The possibilities for positioning your criteria are virtually limitless. Once you fully understand this strategy, you will begin to think of many ways to position your criteria.

But remember this: the most effective way to position your criteria will always be from an angle that educates and protects the consumer. You can not say, "5 Reasons To Buy My Product."

Yawn.

Your prospect does not care about you or your product. At least not yet.

That's why you need to speak to your prospects with care and concern, as a trusted adviser to a dear friend. This is how you reach them. So make sure that you position your criteria with this in mind.

Make Sure You Give a Reason Why

Before I turn you loose, I believe it's important for you to understand one more thing … that is, the importance of giving your prospects a reason why .

When you list out your criteria and position them in way that appeals to your prospects, you still need to make sure – with each and every criterion – that you are giving your prospects a believable reason why it's so important.

In my sports car illustration, I listed a reason why each criterion was important for the consumer to consider when choosing a sports car. I explained how the fully independent suspension was necessary for "maximum traction and performance." I mentioned that a 6-speed manual transmission was important because it gives you a "total control."

If I had not given any reasons why these criteria are important for the consumer to consider, my case would have been very weak. The same holds true in real life. You must give your prospects a strong reason why.

Review your criteria. If you list a criterion for which there is no good reason why you've stated it, then it should not be included. Get rid of it or find another criterion to replace it with.

Evaluate Your Marketing

As you evaluate your marketing, ask yourself this question: Am I setting the criteria by which my prospects make a buying decision?

If you are not, it is time for you to seriously consider how you might use this strategy in your business. It takes very little time to do and it is highly effective.

Once you implement it, you will stop prospects from price shopping, convert more prospects to customers, and – best of all – pre-empt your competition so you become the one and only logical choice, even if you're competitive in a Crowded market.

Setting Cap Stones – Installation Techniques

One of the largest areas of failure in masonry wall construction is the cap stone or lack of one. This article will deal with the proper installation of a cap stone and leave inferior design (lack of one) for another day!

For centuries the cap stone was the proper termination method for sound masonry construction. With the modern technology available today you can be assured a leak proof termination to your new masonry walls with a cap stone system that protects the masonry wall from unwanted water infiltration.

What are cap stones? Simply, cap stone are cut stones that 'cap' or terminate the top of a masonry wall such as garden walls, parapet walls, firewalls, etc.

After the masonry has reached it final height the collar joint (the joint between the inner and outer masonry walls or wythes) is carefully filled, smoothed and brushed. Then a sheet of copper flashing is cut to the desired length and width of the wall.

Some contractors lie this directly onto the wall and lay their cap stones on top of it. Others may use a bituminous coating to cover the top of the entire wall prior to laying the copper flashing in place. Butt joints in the flashing are covered with a bituminous coating approx. 12 "- 16" from the joint and a top piece of flashing is lapped over the joint. Either way is acceptable but the bituminous coating offers an additional layer of protection.

Why use copper flashing? – Copper is used because it has a strong history of holding up to the elements. In this situation any leaking that occurs through the cap stone or joints will drop to the copper flashing and flow out from under the stone and down the wall face, keeping it from the interior of the wall.

You can also crimp the flashing with drip edges and locking seams for the joints if you so desire. Each increase in details adds increased cost to the project but also increases the durability of the wall.

Setting the stones – Now that the flashing is in place and secure you begin to set the cap stones by placing a full bed of mortar on top of the flashing where you will place your first stone.

Smooth and level the mortar bed as needed and set your stone into place. Then level you stone with a mason's level cut your joints beneeth the stone making sure all voids are filled and then continue the same process for each additional stone. As you proceed with each additional stone, leave the head joints (the joints between each individual stone which is 3/8 "-" ") open.

Filling the head joints – Now that the stones are in place it's time to come back and tuck-point (fill in with mortar) all the head joints. Some stone will stain very easily from the cements used in mortar so test your stone. If needed, tape the stone on either side of the joint until you have completely filled (tuck-pointed) and 'filled' that joint, at which time you remove the tape and brush the joint clean.

Your tuck-pointing mortar will be the same mortar that you used to 'bed' the stones with but will be 'stiffer'. This will allow you to compress the mortar into the joint with a tuck-pointing tool assuring a tight and full joint. When you 'tool it' (finish the joint with a concave joint tool) you will compress the joint even further and as you 'slick it' you draw the cements to the surface of the joint giving you a water proof seal between each stone.

Following these few tips and suggestions you can have cap stones that will provide a lifetime of protection from water entry for your new masonry wall.

Emotional Abuse – Living With Resentment and Anger

It's not breaking the eggs that does the damaging harm; It's the continuous walking eggshells. Emotional damage has a way of lingering in the times between resentful, angry, or abusive flare-ups. The empty, dull ache of unhappiness is most accurately measured in the cumulative effect of these small moments of disconnection, isolation, and dread. Take the

The following quiz reveals what it feels like to walk on eggshells day after day. Read it aloud – the objectivity in hearing your own voice say the words – especially your answers -is the first step towards healing.

If you live with a resentful, angry, or abusive partner, you probably have a vague feeling, at least now and then, that you have lost yourself. In your constant efforts to tiptoe around someone else's minds in the hope of avoiding blow-ups, put-downs, criticism, sighs of disapproval, or cold shoulders, you constantly edit what you say. You second-guess your own judgment, your own ideas, and your own preferences about how to live. You begin to question what you think is right and wrong. Ultimately, your perceptions of reality and your very sense of self change for the worse.

The cold fact is that it's hard not to lose yourself in the morass of what you should say or what you need to do (to keep things peaceful) and how you're supposed to be at any given moment. If you have to be one thing one minute and have a different way in another (depending on your partner's moods), your confidence and sense of self can seem to disappear. You begin to feel that you can not reclaim yourself or begin to feel better until he changes and starts treating you better.

The understandable but tragic expectation that you are dependent on him for your emotional well being is the first thing you must change. You must heal and grow, whether or not he changes. Although our inborn sense of fairness and justice tells you that he bought to be the one to make changes, your pain tells you that you need to become the fully alive person you are meant to be. This means that you have to remove the focus from him and put it squarely on you. Happily, that is also the best thing you can do the help him and your relationship. This book will help you reclaim your true sense of self. That is its primary goal. But it will also help change your relationship.

All the tools you need to heal are in these pages. All the tools that he needs to replace resentment, anger, or abusive behavior with compassion are also in these pages. The first part of the book is about reintegrating your deepest values ​​into your everyday sense of self. This will make you feel more valuable, confident, and powerful, regardless of what your partner – or anyone else – says or does. As you read these pages and reconnect to your deepest values, you will naturally, forcefully, and compassionately demand value and respect from your partner. Your compassionate demand for change is likely to be the only thing that will motivate him to once again be the man you married. But when or not he changes, you must connect with your intimate inner value, resources, and personal power to stop walking on eggshells and to emerge as the richly creative, beautiful whole person you truly are.

The Worst Things

One of the worst things that can happen to your health and happiness is to live with a resentful, angry, or abusive partner. The worst thing you can do to your soul is becoming a resentful, angry, or abusive partner. And the worst thing you can develop in a love relationship is an identity as a victim, which destroys your personal power and solid sense of self. The cry I hear over and over again from women who walk on eggshells is, "I do not like the resentful, angry person he's made me."

To stop walking on eggshells, you must overcome abusiveness and victim-identity. Your emphasis must be on healing, growth, and empowerment. The true issue at stake is your core value – the most important things about you as a person – not his behavior or your reaction to it. As you reinforce and reconnect with your core value, you are far less likely to be a victim. As you experience the intense depth of your core value, the last thing you will want to do is identify with being a victim, ie with "damage" or with bad things that have happened to you. In your core value you will identify with your inherent strengths, talents, skills, and power as a unique, ever-growing, competent, and compassionate person. You want to outgrow walking on eggshells, not simply survive it, and you do that only by realizing your full value as a person.

You Both Walk on Eggshells

If you feel that you are walking on eggshells, you probably do not realize that your partner is, too, though in a different way. He is so responsive to you and so unable to regulate his reactions that he constantly expects you to do something that will "push his buttons" and "make" him withdrawal or attack. He feels that you are totally in control of his emotions, and all he can do is pout or shout like a defiant child. He feels that you control him.

The Pendulum of Pain

Please do not make the mistake of thinking that you can heal yourself simply by getting in touch with your understanding resentment and anger and leaving your relationship. Most of the women who leave (or almost leave) out of resentment and anger end up returning out of guilt, shame, and anxiety, when they see how lost their husbands seem without them. They enjoy a brief honeymoon period following the reunion, until the tension returns and the resentment and anger get overwhelming. So they leave again (or withdraw emotionally from their husbands), only to face renewed guilt, shame, and abandonment anxiety, once the resentment and anger subside. Sometimes economic considerations drive women to return to these relationships, but they are not the most compelling factor. Research shows that women with means return to walking-on-eggshells relationships as often as women who are financially dependent. My own mother, like many of my clients, was the sole support of our family, yet she returned to my unemployed, resentful, angry, and abusive father 13 times in my first 11 years of life.

This pattern of leaving (or almost leaving) out of anger and resentment, only to return out of guilt, shame, and anxiety is a hallmark of walking on eggshells. I call it a pendulum of pain. It has nothing to do with your "indecisiveness" or your personality. It follows from the strengths of your emotions, from your attachment to your husband, which we'll explore more in the next chapter. Resentment and anger at loved ones always resolve into guilt, shame, and abandonment anxiety. These painful, completely irrational emotions keep you attached to your husband no matter how bad the relationship is – these emotions developed in our brains at a time when to leave the tribe meant certain death on your own, by starvation or saber tooth tiger.

As long as you love someone, the only way to keep resentment and anger from turning to guilt, shame, and anxiety is to stay resentful and angry all the time. It might be safer if you did stay resentful and angry all the time, but that is probably not your nature. When your resentment subsides and your anger is exhausted, the pain of seeing someone you love in distress can become overwhelming and make you return to your now-remorseful, if not helpless, partner. However, if he does not learn to regulate his resentment, anger, or abusive behavior with compassion for himself and for you, the pendulum will swing back and forth, again and again.

What's in a Name? The Rise of the Drones

It is definitely a carefully provocative front cover heading designed to attract attention – 'the rise of the drones'. The Air Force dislikes the term 'drone' mainly because of the media headlines about drone strikes taking out Taliban insurgents that simply that drones are autonomous robots, all-seeing omnipotent machines that find and destroy their targets without human input.

Instead of the Air Force prefers the term 'remotely-piloted aircraft', or RPA, which has also been adopted by the Civil Aviation Safety Authority. Certainly in the military context RPA is more accurate terminology than UAV or 'unmanned aerial vehicle'.

It is true that military platforms like the MQ-9 Reaper (on our front cover) are unmanned aircraft in the sense that a pilot is not physically on-board the aircraft. But it is more accurate to say they are remotely-piloted, as the crew of a Reaper, committing a pilot and sensor operator, flies the aircraft and makes all the decisions on the employment of its weapons and sensors, from the ground.

While autonomous aircraft may be on the horizon, for now at least UAVs are only unmanned in the sense that there is no-one physically in the aircraft. All decision-making is made by a trained human.

(Indeed, as we report in our feature elsewhere this issue, the RAAF "s director of unmanned systems calls RPAs" hyper-manned "because of the personnel requirements to operate a system capable of 24/7 'persistent' operations.)

Where RPA is more of a misnomer is in the world of small drones that can be purchased by the general public. Yes, small drones are 'piloted' in the sense that they are controlled by a pilot on the ground via remote control, but in the vast majority of cases drones are flown by 'pilots' with nothing like the qualifications and aviation knowledge and understanding of a 'Pilot' in a traditional manned aircraft.

And that's an area of ​​great concern and controversy. Anecdotally many professionals within the aviation industry, from pilots to air traffic controllers, hold grave concerns that it is only a matter of time before a small drone crashes into an airliner on approach or departing an airport, causing a potential disaster.

CASA faces the unenviable task of trying to regulate an area of ​​aviation that is near impossible to properly control. Small drones are cheap and plentiful, all you need to own one is a credit card with a $ 1,000 balance, a few minutes shopping online at eBay or even Officeworks and voila, you're a drone 'pilot'. (We will know we have hit 'peak drone' when the drone you order online is delivered to your door by an Amazon.com delivery drone.)

The US Defense Advanced Research Projects Agency (DARPA) has launched the Aerial Dragnet program, which "seeks innovative technologies to provide persistent, wide-area surveillance of all [unmanned aircraft] operating below 1,000 feet in a large city", could there be applications Here in keeping airports safe from rogue drones?

The rules covering the commercial operation of drones that weigh more than 2kg requires operators to hold an RPA operator's certificate (ReOC) and the pilot to hold a remote pilot license (REPL) – ie to hold aviation knowledge and training.

But of greater concern are the regulations covering recreational use and the new rules introduced from September 29, covering commercial use of drones weighing less than 2kg. In both cases no formal aviation knowledge is required, with only two key requirements governing their use. Aerodromes, "states CASA's website summarizing the new amendments to CASR Part 101 introduced on September 29, and" you must not fly your RPA higher than 120 meters (400ft) AGL. "

Essentially these same restrictions apply to recreationally flown drones (and remote-controlled aircraft). But how will an RPA pilot with no formal aviation knowledge and training know when they are flying within 5.5km (or 3nm) of a controlled airport? And how well do they know the dangers of doing so if they decide to disregard those rules?

You must keep your RPA at least 5.5km away from controlled 'Peak drone' will be when the drone you order online is delivered to your door by an Amazon, com delivery drone.

Because there's little way of stopping a drone being flown into controlled airspace, whether through ignorance or deliberate wilfulness, and almost no way of warning of a potential drone strike with a commercial airliner carrying hundreds of passengers until it is too late.

Drones are so small that they can not be detected by air traffic control primary radar, and they're not fitted with transponders.

Short of having Air Force Reaper RPAs patrolling the airspace around our major airports ready to shoot down rogue drones that enter controlled airspace with their Hell fire missiles, which is really needed is a better understanding of the dangers of a 2kg drone impacting a "manned" 737 with 150 passengers and crew.

For decades aviation has focused on minimizing the very real danger of bird strike, so aircraft do already have some level of protection against a drone strike. Still, we need to know more about the risk posed by drones, especially with their solid batteries and motors and spinning rotors.

The perception of drones unduly satisfied from their foreboding appearance – whether a Reaper or a recreational drone purchased off eBay They look like something out of a sci-fi movie.

But the threat that drones pose to the safely of pilots and the flying public is more than just perception.

Management of Risk – An Art or a Science?

BUSINESS RISK is a term that explains the difference between the expectation of return on investment and actual realization. In CAPITAL BUDGETING, several alternatives of investments are examined before taking an investment decision and only then the Director Director of the firm along with financial executives gear up for investing in a project that is sound and feasible. Even then the project may not become viable and may not work to our expectations due to the fluctuations in the economic environment.

So, the million dollar question arises, Whether to invest and if invested, will it fetch me profit? See, you can not have the cake and eat it too. Risk factor prevails in all kinds of environment and we try to over react in a business arena since it involves huge investments. But remember, MONEY WILL MULTIPLY IF YOU MANIPULATE IT WITH CARE.

Business firms commit large sums of money each year for capital expenditure. It is therefore essential that a careful FINANCIAL APPRAISAL of each and every project which involves large investments is carried out before acceptance or execution of the project. These capital budgeting decisions generally fall under the consideration of the highest level of management.

Factors of risk to be considered before investing:

  • Time value of money
  • Pay back period
  • Rate of return on investment (ROI)
  • Uncertainties in the market
  • Cost of debt
  • Cost of equity
  • Cost of retained earnings

Factors to be monitored after investing:

  • Maximizing profit after taxes
  • Maximizing earnings per share
  • Maintain the share prices
  • Issue of disputes
  • Ensuring management control
  • Financial structuring

Cost of capital reimbursers to the opportunity cost of the funds to the firm ie, the return to the firm had it invested these funds elsewhere. Thinking businessmen like RATAN TATA, DHIRUBHAI AMBANI and the like have also mastered the art of capturing the market by INNOVATIVE THINKING THAT PROVIDES GOOD TO THE MASSES.

While making the decisions regarding investment and financing, the Finance Manager seeks to realize the right balance between risk and return. If the firm borrows heavily to finance its operations, then the surplus generated out of operations should be sufficient to "SERVICE THE DEBT" in the form of interest and principal payments. Th e surplus would be greatly reduced to the owners as there would be heavy Debt Servicing. If things do not work out as planned, the situation becomes worse, as the firm will not be in a position to meet its obligations and is even exposed to the " DANGER OF INSOLVENCY ".

Considering all these factors, we have to come to the conclusion that FINANCIAL MANAGEMENT is like the BACKBONE of a business firm and WORKING CAPITAL MANAGEMENT will be the blood flow infused into the body. Risks arise ONLY IF WE MISMANAGE, otherwise in a business everything goes as planned and I feel that luck does not favor anyone who is poor in planning and not ready to work hard.

Three Types Of Marketing Strategies

There are three basic types of marketing strategies that all businesses, big and small use. All marketing plans can be broken down into one or all of these types. They are:

  1. Online or internet marketing.
  2. Offline marketing.
  3. Word of mouth or relationship marketing.

There can be some cross over of these categories mostly between online and relationship and as we get into our topic you'll see how this is. Also, you'll find that there can be a wide range of marketing costs between these different types and I know that this is important to all people who are just starting up a new business. Remember that marketing can be the most exciting part of a business start up because you can see your business grow and become successful.

Online / Internet Marketing

Many people today are starting businesses online. Like all business start ups, online or brick and mortar stores, not all who start will succeed and what will determine if they do their marketing plan. Online marketing combics creative and technical aspects of the internet, including advertising, design, sales, and development. It also uses search engine marketing (such as Yahoo and Google), banner ads on websites, search engine optimization, and email marketing strategies. There are some definite advantages to online marketing. Internet marketing is fairly inexpensive when you compare it to the cost of reaching your target market with traditional marketing techniques. There are many companies that have found that they can reach a very large audience for a significantly lower cost than their standard offline advertising methods. Offline Marketing This is the traditional type of marketing strategy. If you are old enough, if not ask some old guy you know, think back about 20 years, before there was an Internet. All the types of marking that was used then fall into this category.

  • Newspaper ads.
  • Radio.
  • Television.
  • Bulk mail.
  • Billboards
  • Magazine ads.

As you can imagine offline marketing will be the most expensive type of marketing because unlike online marketing, every time you want to get your name out there, you'll have to pay. So keep in mind how much of a budget you have to commit to marketing. You may want to concentrate more of your efforts to internet and relationship marketing but as always the choice is yours.

Word of mouth or Relationship Marketing

This type, if you commit to it, can and will be your most important marketing strategy. You will build trust in your customers that can not be built by the other ways. Think about your own experiences when purchasing a new (fill in the blank). If what you want to buy is recommended by a trusted friend the chances you'll buy is greater than if you just see an advertisement. Trust is HUGE in any marketing strategy. The trick here is building networks of people who know and trust you.

Offline Relationships

  • Friends.
  • Relatives.
  • Business Acquaintances
  • Community Involvement Coworkers
  • Fellow Churchgoers
  • Anybody you meet in town.

When the opportunity presents itself, talk about your business! Tell them what you are doing, your plans, your dream of ever want your business to look like. Opportunities present themselves all the time, all you have to do is recognize them and put yourself out there! As these people get to know your business and like what you have to offer, they will tell their friends, who will tell their friends and so on.

Online Relationships

Since the advent of the internet and depending on the nature of your business, (if it's local or more far reaching in who your customers are) this could be the greatest part of your marketing strategy. I'm not telling you anything you probably do not already know but today the internet is built on relationships. People reach each other on:

  • Facebook
  • Twitter
  • LinkedIn
  • MySpace

And this is only the tip of the iceberg! There are more places to meet and get to know people than you can shake a stick at. Like online marketing. These are the 3 types of marketing strategies and they will work for you and your new business but you must commit yourself to them. It is work but you can do it. Believe in yourself! (If you made it this far, I believe in you too because you have proven that you have the will to succeed) You believe in you and so do I. That's 2 people – see, your plan is already growing!

Corporate Governance and Small Businesses

Let's start with some review of what types of companies primarily drive the US economy. We know that there are about 16,000 publicly traded companies represented on the NASDAQ, NYSE and the AMEX. The key economic driver in the US is the 27 million small businesses. The Small Business Administration 2008 Presidential Report on The Small Business Economy clearly communicated "the economy generated 1.1 million net new jobs in 2007. In the first quarter of 2007, 74 percent of the net new jobs were in small firms with fewer than 500 employees and 22 percent were in firms with fewer than 20 employees. " Yet, the gross amount of attention in the media and the federal bureaucracy is around what is happening in the markets. This is understandable with the volumes of dollars relocating in this public environment. The economic recovery program is not addressing the core of the economy, small businesses. More than ever the public market environment is being questioned about corporate governance. The new legislation being considered for public companies has sections that may very well trickle down and require the small businesses to exist to similar if not exact rules on Corporate Governance.

A simple definition of Corporate Governance for the small business:

Corporate governance simply refers to the set of internal policies, rules, and procedures that a company follows on a regular basis to ensure that it operates in a fair, equitable, and appropriate manner for the benefit of the company, its management and its shareholders. A corporation usually has a board of directors and a senior "C" level management team. Most small businesses do not have these organizational entities clearly defined and functional. For private companies that are registered as a corporation and have investors, the various states require these entities to have a governing board. Yet many small businesses incorporated for tax issues and do not necessarily pay attention to the concepts of corporate governance.

How does Corporate Governance apply to small businesses?

All businesses should look at their organizational structure and continuously assess what will allow the company to perform in an optimal way. The simplest way to implement this is to have an advisory board. The advisory board is non-paid individuals that have business or industry specific backgrounds that can contribute ideas or mentor management. In more formal and traditional cases a small corporation has a board of directors comprized of the founders, a spouse, an employee and maybe – just maybe an outside director. The focal point of corporate governance within small businesses is that all businesses need to set company strategic goals, provide the leadership to put them into effect, supervise the management of the business, and if the company has stockholders, report to the stockholders on their stewardship . For those small businesses that do not have the hierarchical structure in place to implement formal corporate governance plans, it is recommended that regular self assessment of the company will be the starting place for accounting, to enhance performance, grow the company and be a greater contributing Force in the economy. At the end of the day, if you follow some set of policies and procedures and are reporting your stewardship of the company to someone even if it is your dog, then you have accountability that is key to corporate governance practices.

Will the government impose its will and definition of Corporate Governance from the public markets into the small business environment?

This imposition of government from the public market companies to privately held companies is making its way through the halls of congress. One idea being tagged onto present legislation is to extend Sarbanes-Oxley down to privately held companies. Anyone that knows anything about SOX is aware of the high cost to implement the documentation processes and the reporting. Pushing this down to the small business environment would be cost prohibitive and stunt economic growth. The general politics of mandated corporate governance is to wait and see how new legislation will affect the small businesses driving the US economy.

As a final note, every company, no matter what size it is, will see the positive effects of implementing the principles of corporate governance. The facts remain that there are 27 million plus small businesses in the US who are the job creators and the drivers of the economy. The greatness of US business is that it performs the best when individuals come together in a free market environment to meet the needs of the economy and society. In the end, best practices of corporate governance can be freely implemented to benefit the company or corporate governance can be instituted by the government, which can cost more in resources, planning and profit. Take the time to assess how your small business views corporate governance and how this will enhance your growth in the market place.

Loan-Out Companies for Creative Professionals – Do Artists Need to Incorporate?

If you work in the entertainment industry as a creative professional, it may be beneficial for you to form a "loan-out" company for liability and tax protection. Loan-out companies are entities which are owned by the talent; These companies then contract with third parties, such as film studios, and agree to provide the services of the owner. The talent is essentially hired by the loan-out company, who renders the services required by the company's contract with the third party. Typically, the talent will form a Corporation or, more likely, an S Corporation. (The single member LLC is also becoming a popular vehicle for loan-out companies, depending on the state in which talent forms the business).

In other words, when MegaStudio contracts with its leading actor, the contract is between MegaStudio and ActorCorp. Actor will typically provide MegaStudio with an inductement letter in which the actor commits to provide their services to the studio and abide by the contract's terms. The expenses which Actor incurs (lawyer's fees, agent's responsibilities, office / assistant expenses, travel expenses, wardrobe, publicity, etc.) are paid as business expenses through ActorCorp. The balance, after deducting payroll taxes, is then paid to the creative professional as salary, bonus or dividends, depending on the individual's tax circumstances.

But when should you use a loan-out company?

If you're a writer, actor or director, you should consider a loan-out company if your gross income from the creative services is between $ 75,000- $ 150,000 per year. However, this is only a general guideline. Depending on your personal financial situation, the corporate form may be beneficial for creative professionals who earn less, especially if you have assets you need to protect. If your gross earnings exceeded $ 150,000 per year, a loan-out company should have considered a necessity.

In the music business, the need for a band to use a loan-out company has additional aspects which should be considered. Bands are unique, because unlike other creative professionals, there are two aspects to their business: (a) the creation / ownership / exploitation of the copyright and (b) performance / merchandising rights. Unless you're a solo act, your band is comprized of a couple of members, and you've probably gotten a handshake agreement where you've agreed to split everything you earn. This is fine if you're a cover band playing the local saloon on Friday nights. However, most professional bands are operated through a corporation or LLC which contracts with the label and which contracts for their performances and their merchandising, with each member getting a pro rata share of the profits / losses.

Then, the band typically does one of two things. If all of the members are going to share in the publishing royalties from the song copyright, the band will set up a separate entity to hold the copyright. The publishing royalties are then split up through proportional shares of stock or membership interest in the loan-out company. Alternately, each member sets up their own company, and each author's fractional share is designated in the publishing contract with the company retained to administrator the publishing rights.

In other bands, one or more (but less than all) of the members write the songs. Many of the great musical partners, like Lennon / McCartney, Page / Plant, Morrissey / Marr, managed their publishing in this manner. Depending on how your band agreements to split general band revenue and revenue from music publishing, all professional bands should have at least one business entity established and good documents prepared spelling out their agreement on how various revenue streams will be split.

Finally, what if you're on the production side of the entertainment industry, ie, producing a movie, a film, an album, or a play? In this instance, having your company organized as a corporation or an LLC is imperative. Have you ever seen a movie where there was only one producer listed in the credits? Me neither. Most producers have at least one, if not many, partners in the project. Even the smallest independent feature is likely to cost more than $ 100,000 to produce, and for every film that makes it to market, there are dozens where the project never makes a dime. As such, it's important for the producers to protect themselves from liability to their investors and the myriad third parties that they must contract with to get the project completed. Establishing a formal business entity which spell out the parties' respect obligations and protect the individuals from personal liability is essential.